The Year That Was: Harley-Davidson

Harley's stock has taken a hit this year, declining by 4%, mainly as the demand in the U.S. remained weak in the early part of the year, and the recovery in Europe was slower than expected. The company also lowered its full-year outlook on motorcycles after the second quarter, invoking negative investor sentiments. Harley looked to protect its premium brand image and maintain supply in line with demand, and therefore wholesale shipments and consequently financial results in Q3 appeared weak.